Over the past few months, Lumira Studio has been helping one of our long-term B2B clients improve their online visibility through a full content strategy across LinkedIn, Instagram, and YouTube. Between June and September, their overall social media engagement rate increased by more than 70%, with LinkedIn alone achieving an average organic engagement rate of 20.8%, far above the industry average of 2 to 5 per cent. These results show a clear truth: strong brand visibility and recognition come from understanding how each platform’s algorithm works and building content that fits those patterns.
LinkedIn: Authentic Video Content Builds Trust
LinkedIn continues to be one of the best spaces for professional storytelling and brand credibility. Over a three-month period, our client’s LinkedIn video marketing campaign achieved an impressive 77.9% increase in impressions, reaching more than 46,000 organic views with over 1,000 reactions and 341 comments.
The top-performing posts were simple but effective: team introductions, customer highlights, and short behind-the-scenes clips. These videos worked because they focused on people rather than products. The LinkedIn algorithm prioritises genuine interactions, especially when employees engage with a post within the first hour.
A strong video marketing strategy for brand visibility on LinkedIn focuses on showing real people, clear purpose, and stories that spark conversation rather than promotion.
Instagram: Visual Consistency and Short Reels Win Attention
On Instagram, the client’s reach grew by more than 6,000% compared with the previous quarter. Videos under 30 seconds consistently performed best, while longer clips saw rapid drop-offs in watch time.
This happens because the Instagram algorithm rewards completion rate. When more viewers watch a video all the way through, the platform pushes it to wider audiences. Keeping videos short helps maintain viewer attention to the end, which improves overall reach and engagement.
The best-performing posts were those that mixed leadership stories, team culture, and everyday work moments. Posting mid-week between 9 a.m. and 12 p.m. achieved the highest visibility, matching audience activity data.
YouTube: Clarity and Regular Uploads Drive Discovery
On YouTube, shorter educational clips between 30 and 60 seconds drew the most clicks, while longer storytelling videos built stronger watch times and audience loyalty. Videos with clear, question-based titles such as “What Does Easy to Do Business With Mean?” achieved a 15.3% click-through rate, proving that clarity in titles and structure helps the YouTube algorithm understand and promote your content.
Consistency is also essential. Uploading two to three videos per month helps a channel stay visible and appear in more related search results, keeping brand visibility active and relevant.
Quality and Strategy Go Hand in Hand
High production quality makes a clear difference across every platform. Good lighting, clear sound, strong framing, and concise editing build credibility. But quality alone is not enough.
A successful video marketing strategy is planned around the algorithm. Every detail matters: the thumbnail design, the opening three seconds, and even how captions are written. If the viewer understands the message immediately, the chances of retention and engagement increase dramatically.
What the Data Shows
From June to September, Lumira Studio’s campaign results included:
- LinkedIn engagement rate: 20.8% (up 257.8%)
- Instagram reach: increased by 6,106.7%
- YouTube click-through rate: up to 15.3% on best-performing videos
These results were achieved entirely through organic growth, with no paid advertising. They demonstrate how data-driven video content and smart storytelling can transform how audiences engage with a brand.
Final Thoughts
Every social platform uses an algorithm designed to reward relevance, consistency, and genuine interaction. To achieve the best performance, brands need to combine high-quality video production with a clear understanding of how these algorithms behave.
At Lumira Studio, we help our clients create custom video content that fits both the data and the brand’s voice. Our approach combines creativity, strategy, and analytics to turn everyday social posts into long-term assets for brand visibility and recognition.
With the right video marketing strategy for brand visibility, every post can strengthen trust, expand reach, and turn casual viewers into loyal followers.
