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Social media has become an integral part of our lives, and the importance of maximising your online presence cannot be overemphasised. Explainer videos are a great way to attract your target audience and convey your message in an engaging and effective manner. However, simply creating explainer videos is not enough; you need to optimise them for social media platforms to get the best results.

Social media optimisation for explainer videos is a technique that can help you improve your online visibility and attract more audience engagement. By leveraging the power of social media, you can not only increase your brand awareness but also drive more traffic to your website and increase your sales.

Explainer video marketing is a powerful tool that can help you achieve your business goals. With the right approach, you can create videos that resonate with your target audience and drive your message home. However, to get the most out of your explainer videos, you need to optimise them for social media platforms. This involves using the right keywords, descriptions, and tags that make your videos more visible and accessible to your target audience.

In the next sections, we will discuss the various social media optimisation techniques and strategies that can help you maximise the impact of your explainer videos on different social media platforms. We will also explore how to create a powerful video marketing strategy that can help you achieve your business objectives.

Social Media Optimisation for Explainer Videos

Understanding Social Media Optimisation Techniques

In today’s digital age, social media platforms play a vital role in the success of any online marketing strategy. To stand out on social media and attract maximum engagement, it is critical to optimise your explainer videos using social media optimisation techniques.

The first step in social media optimisation is to understand the different algorithms and requirements of each platform. By doing so, you can modify your explainer videos to suit each platform’s specifications for maximum visibility and engagement.

Video Optimisation

Video optimisation is a key technique for social media optimisation. For example, optimising the video’s length, aspect ratio, and format before uploading to a specific social media platform can enhance its visibility and engagement rate.

It is also vital to add captions and subtitles to your explainer videos. This feature not only makes your videos more accessible to a wider audience but also helps improve search engine optimisation (SEO) and boost engagement rates.

Another important aspect of video optimisation is ensuring that your explainer videos are of high quality. Poor-quality videos can harm your brand’s reputation and discourage engagement, leading to decreased visibility on social media platforms.

Social Media Optimisation Techniques

There are several techniques to optimise your explainer videos for social media platforms. One of the most effective techniques is to use keywords, hashtags, and relevant descriptions. This technique helps in improving video discoverability and enables the right audience to find your content.

In addition, you can boost engagement rates by creating videos that encourage interaction with viewers. For example, adding interactive elements such as polls, quizzes, and calls-to-action (CTAs) can be effective ways to engage audiences and increase shares.

Another technique is to leverage user-generated content by encouraging audiences to share their own videos featuring your product or service. User-generated content can help increase brand awareness and credibility and generate more engagement rates.

In conclusion, understanding social media optimisation techniques and implementing effective video optimisation strategies is crucial to ensure maximum impact for your explainer videos on social media platforms. Optimise your content by following the best practices and techniques discussed in this section to ensure your explainer videos stand out and attract maximum engagement.

Crafting a Powerful Video Marketing Strategy

A well-crafted video marketing strategy can make all the difference in the success of your explainer videos. It is important to start with a clear goal in mind and understand your target audience to create videos that resonate with them.

To begin, consider the purpose of your explainer video. Are you looking to introduce a new product or service? Explain a complex concept? Whatever your goal, make sure it is clearly defined and aligns with your overall marketing strategy.

Next, think about your target audience. What are their pain points and how can your explainer video help solve them? Understanding your audience’s needs and interests will help you create a video that speaks directly to them.

Once you have a clear goal and understanding of your audience, it’s time to get creative. Visual elements such as animation, graphics, and vibrant colours can help bring your video to life. Incorporating a compelling story can also increase viewer engagement and help them remember the key points of your message.

Don’t forget to include a call to action at the end of your video. This can be as simple as directing viewers to your website or social media page for more information.

Finally, track your video’s performance and make adjustments to your strategy accordingly. Analyse metrics such as views, engagement, and conversion rates to determine what is working and what can be improved.

Crafting a strong video marketing strategy takes time and effort, but it is well worth it in the end. With the right approach, your explainer videos can effectively promote your brand and reach a wider audience.

Boosting Social Media Engagement with Visual Content

When it comes to social media engagement, visual content is king. In fact, studies have shown that social media posts with images or videos receive up to 94% more views and engagement than those without.

But not all visuals are created equal. To truly boost engagement with your explainer videos on social media, it’s important to focus on creating visually appealing and attention-grabbing content that resonates with your target audience.

Social Media Optimisation for Explainer Videos

Types of Visuals That Work Best for Explainer Videos

There are several types of visuals you can use to enhance your explainer videos and drive engagement on social media:

Animated Graphics:

Animated graphics are a great way to add some visual interest to your explainer videos. They can help to illustrate complex ideas in a way that is both engaging and easy to understand. Plus, they add an element of fun and playfulness to your content, which can go a long way towards increasing engagement.


Infographics are another effective way to add visual interest to your explainer videos. They can help to break down complex information into more digestible chunks, making it easier for viewers to understand and engage with your content. Plus, they are highly shareable, which can help to increase your reach on social media.

Optimising Visual Content for Social Media

Once you’ve created visually appealing content for your explainer videos, it’s important to optimise it for each social media platform you plan to share it on. This means ensuring that your visuals are the right size and format for each platform, and that they are optimised for mobile viewing.

Additionally, it’s important to consider the placement of your visuals within your videos. Using eye-catching visuals early on in your video can help to grab viewers’ attention and keep them engaged throughout the rest of your content.

By focusing on creating visually appealing and engaging content for your explainer videos, you can significantly increase social media engagement and drive more traffic to your website.

Platform Adaptability: Optimising Explainer Videos for Different Platforms

Adapting your explainer videos for different social media platforms is essential to ensure maximum engagement and impact. Each platform has its own set of requirements and limitations, and optimising your videos accordingly can make all the difference in driving audience engagement.

Understanding Platform Differences

One of the main challenges of optimising explainer videos for different platforms is understanding the unique differences between each platform. For example, Instagram has a shorter maximum video length than YouTube, and videos on Facebook autoplay without sound. These differences will affect the types of visuals and messaging you choose to include in your videos.

To optimise your explainer videos for different platforms, start by identifying the key requirements and limitations of each platform. For example, you may need to adjust the video length, use subtitles or captions, or experiment with different aspect ratios and video formats.

Creating Platform-Specific Versions

Once you have identified the key differences between platforms, it’s important to create platform-specific versions of your explainer videos. This may involve tweaking the visuals, messaging, or video length to better suit the platform’s audience and engagement habits.

For example, if you are creating a video for Instagram, you may want to focus on visually striking and attention-grabbing visuals, as well as ensuring the video length is short and snappy. On the other hand, if you are creating a video for LinkedIn, you may want to take a more informative and educational approach, with longer video length and more detailed messaging.

Testing and Experimenting

Optimising your explainer videos for different platforms is an ongoing process. It’s important to continually test and experiment with different versions of your videos to see what works best for each platform. This may involve using different visuals, messaging, or even video lengths to see which versions drive the most engagement and conversions.

By taking a platform-specific approach to your explainer videos and optimising them accordingly, you can maximise the impact of your videos on social media platforms and attract more audience engagement.


In conclusion, social media optimisation plays a crucial role in maximising the impact of explainer videos. By implementing effective optimisation techniques and crafting a strong video marketing strategy, you can enhance your online presence and attract more audience engagement on social media platforms.

Key takeaways

  • Social media optimisation is vital for explainer video success
  • Optimise explainer videos for each social media platform individually
  • Develop a comprehensive video marketing strategy to captivate your audience
  • Visual content is important for driving social media engagement

Parting thoughts

As social media continues to evolve, it’s important to stay up-to-date with the latest optimisation techniques and trends. By remaining flexible and adapting to changes in the market, you can continue to maximise the impact of your explainer videos and build a strong online presence.


What is social media optimisation for explainer videos?

Social media optimisation for explainer videos refers to the process of optimising your videos to maximise their impact on social media platforms. This involves techniques and strategies to ensure your videos stand out, attract engagement, and enhance your online presence.

Why is social media optimisation important for explainer videos?

Social media optimisation is important for explainer videos as it helps increase their visibility and reach on social media platforms. By optimising your videos, you can attract more viewers, drive engagement, and effectively convey your message to your target audience.

What are some social media optimisation techniques for explainer videos?

Some social media optimisation techniques for explainer videos include using attention-grabbing thumbnails, crafting compelling video titles and descriptions, incorporating relevant keywords, and optimising video size and format for different social media platforms.

How can I develop a powerful video marketing strategy for my explainer videos?

To develop a powerful video marketing strategy for your explainer videos, you should focus on creating visually appealing content, using storytelling techniques to engage your audience, researching your target market to understand their preferences, and promoting your videos effectively on social media platforms.

What types of visuals work best for explainer videos?

Visuals such as animated graphics, illustrations, and motion graphics work best for explainer videos. These visuals help capture attention, convey complex messages in a simplified manner, and create an engaging viewing experience for the audience.

How can I optimise my explainer videos for different social media platforms?

To optimise your explainer videos for different social media platforms, you should consider the platform-specific requirements and limitations. This includes adapting video dimensions, optimising file size and format, adding captions or subtitles, and using platform-specific features such as hashtags or interactive elements.

What are the benefits of social media optimisation for explainer videos?

The benefits of social media optimisation for explainer videos include increased visibility and reach, higher engagement and shareability, improved brand awareness and recognition, enhanced audience targeting, and the potential to attract more leads and conversions for your business.