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Welcome to the Beginner’s Guide to Starting a Training Video Script. This comprehensive guide will provide you with essential tips and advice on creating an effective script for your training videos. Whether you’re new to scriptwriting or looking to improve your skills, this guide will equip you with the knowledge and techniques needed to captivate and educate your audience.

Starting a training video script can be a daunting task, but with the right approach and guidance, you can craft a script that delivers your message clearly and engages your viewers. In this guide, we’ll explore the importance of pre-planning and defining goals and learning objectives. We’ll also help you choose the right video type and provide a 6-step framework for structuring your script. Additionally, we’ll share research-based tips for effective scriptwriting and highlight the power of a solid video script.

Key Takeaways:

  • Pre-plan your training video script by defining goals and learning objectives
  • Choose the right video type based on your content and target audience
  • Utilise a 6-step framework for structuring your script
  • Write in a conversational tone and use active voice
  • Invest time and effort into creating a compelling script for effective storytelling
start a training video script

Pre-Planning: Defining Goals and Learning Objectives

Before embarking on the task of writing a training video script, it is crucial to establish clear goals and learning objectives. By defining these key elements, scriptwriters can ensure that their training videos effectively deliver the intended message and engage the target audience. Pre-planning is essential to create content that is informative, relevant, and impactful.

When defining goals for a training video, scriptwriters should consider the purpose of the video and what they hope to achieve. Are they looking to educate, train, or inform the audience? It is important to have a specific objective in mind to guide the scriptwriting process. Additionally, identifying the target audience is crucial as it helps tailor the content to meet their needs and preferences, ensuring maximum engagement.

A complete understanding of the learning objectives is crucial in creating a script that effectively conveys the desired information. These objectives outline the specific knowledge or skills that viewers should gain from the video. By clearly defining the learning objectives, scriptwriters can structure the content in a logical and organised manner, enabling viewers to grasp and retain the information more effectively.

Pre-Planning: Defining Goals and Learning Objectives

Before diving into writing a training video script, it is crucial to define the goals and learning objectives for the video. This involves clarifying the purpose of the video, identifying the target audience, and outlining the specific knowledge or skills that viewers should gain. Pre-planning and setting these essential elements provide a solid foundation for creating an engaging and effective script.

In order to define the goals of the training video, it is important to consider why the video is being created and what the desired outcome is. Are you looking to motivate employees, introduce new concepts, or provide step-by-step instructions? By establishing clear goals, you can ensure that the script is focused and delivers the intended message.

Target audience identification is another crucial step in the pre-planning process. Understanding who will be watching the video enables scriptwriters to tailor the content to their needs, preferences, and level of knowledge. Are the viewers beginners or advanced learners? Knowing the target audience helps in selecting the right language, tone, and complexity level for the script.

Finally, outlining the learning objectives ensures that the script delivers the desired educational outcome. By defining what knowledge or skills viewers should gain from the video, scriptwriters can structure the content in a logical and organised manner. This makes it easier for viewers to follow along, understand the information, and apply it in real-life scenarios.

Choosing the Right Video Type

Once you have defined the goals and learning objectives for your training video, the next step is to choose the most suitable video type. Different video types offer unique advantages and cater to different learning styles and preferences. Understanding the characteristics of each video type will help you make an informed decision.

Talking Head Videos

Talking head videos feature a presenter speaking directly to the camera, usually with a clean background or a simple backdrop. These videos are great for adding a personal touch and establishing a connection with the audience. They are effective for delivering information, conducting interviews, or presenting updates or announcements. Talking head videos work well when the presenter’s credibility and expertise are important for the content.

Screen Recordings

Screen recordings capture the presenter’s screen activity, making them ideal for software tutorials, demonstrations, or step-by-step guides. They allow viewers to see the exact actions and processes being performed on the screen, which can enhance understanding and provide a visual reference for learners. Screen recordings are particularly useful when the content involves software applications or digital processes.

Microlearning Videos

Microlearning videos are short, bite-sized videos that focus on delivering specific pieces of information or skills. They are designed to cater to learners’ short attention spans and provide quick, easily-digestible content. Microlearning videos are perfect for on-the-go learning or as supplemental material to reinforce key concepts. They are often used for quick tutorials, knowledge refreshers, or to introduce new topics in a concise manner.

Consider the nature of your content, the preferences of your target audience, and the specific learning objectives when choosing the video type. Combining different video types can also be effective, depending on the complexity and variety of the content. Remember, the chosen video type should align with the goals and help achieve the desired learning outcomes for your training video.

6-Step Framework for Structuring a Training Video Script

When it comes to creating a training video script, having a well-structured framework is essential. A clear and organised script ensures that your message is delivered effectively and that viewers can easily follow along. In this section, we will outline a 6-step framework that you can use to structure your training video script and engage your audience from start to finish.

Step 1: Introduction

The introduction sets the tone for your training video and grabs the viewers’ attention. Start with a compelling opening statement or a thought-provoking question to pique their interest. Introduce yourself or the presenter, establish the purpose of the video, and briefly outline what will be covered. This step helps to create a connection with your audience and prepares them for the information to come.

Step 2: Demonstration

The demonstration is the core of your training video script. This is where you provide step-by-step instructions, examples, or practical demonstrations to teach your audience the desired skills or knowledge. Break down complex concepts into digestible chunks and use visuals, animations, or real-life examples to enhance understanding. Keep the pace steady and maintain a clear and concise delivery to ensure that viewers stay engaged.

Step 3: Finished Result

Showcasing the finished result is an important step in a training video. This allows viewers to see the end goal and understand the practical application of what they have learned. Whether it’s a final product, a completed task, or a successful outcome, make sure to highlight the positive results that can be achieved by following the instructions in the video. This step reinforces the value of the training and motivates viewers to put their newfound knowledge into action.

Step 4: Benefit and Step Recap

After demonstrating the finished result, it’s important to emphasise the benefits of applying the skills or knowledge learned. Explain how these new abilities can positively impact the viewers’ lives or work. Additionally, provide a quick recap of the steps covered in the video to reinforce key points and help viewers retain the information. This step helps to reinforce the importance of the training and encourages viewers to implement what they have learned.

Step 5: Call to Action

End your training video script with a clear and compelling call to action. This can be a request to share the video, subscribe to a channel, sign up for a course, or take further action related to the training. Encourage viewers to engage with your content and continue their learning journey. Make sure the call to action is concise, persuasive, and aligned with the objectives of the video.

Step 6: Conclusion

Wrap up your training video script with a brief conclusion that summarises the main points covered and reiterates the key takeaways. Use this final opportunity to thank the viewers for watching and express your confidence in their ability to apply the knowledge acquired. End on a positive note and leave your audience feeling motivated and empowered.

By following this 6-step framework, you can create a well-structured training video script that engages your audience, delivers information effectively, and drives desired outcomes. Remember to tailor each step to your specific training objectives and target audience to ensure maximum impact.

Research-Based Tips for Writing a Training Video Script

When writing a training video script, it is important to adopt a conversational tone that engages the viewers. Using an active voice can also help to keep the script lively and dynamic. Research has shown that training videos with a conversational tone and active voice are more effective at capturing the audience’s attention and improving information retention.

Another vital aspect to consider is the length of the video. Studies have found that shorter videos tend to be more engaging and have higher completion rates. It is recommended to keep the video length concise and focused, delivering the necessary information without overwhelming the viewers. By keeping the content to the point, you can ensure that your training video remains impactful and avoids unnecessary distractions.

One effective research-based technique is to preview the end result at the beginning of the video. This provides viewers with a clear understanding of what they will achieve by the end of the training. It helps to create a sense of anticipation and motivation, encouraging them to stay engaged throughout the video.

To facilitate the writing process, using a training video script template can be highly beneficial. A template provides a structured framework that ensures all important elements are included. It helps to maintain consistency and organisation throughout the script, making it easier for both the scriptwriter and the audience to follow along.

By incorporating these research-based tips into your training video script, you can create a compelling and effective learning experience. Remember to use a conversational tone, employ an active voice, keep the video length appropriate, preview the end result, explain concepts in context, and utilise a training video script template. These techniques will help maximise viewer engagement, improve information retention, and ultimately achieve the desired learning outcomes.

Research-Based Tips for Writing a Training Video Script:

  • Use a conversational tone to engage viewers.
  • Utilise an active voice to maintain a dynamic script.
  • Keep the video length concise for better engagement.
  • Preview the end result to create anticipation and motivation.
  • Explain concepts in context to enhance understanding and application.
  • Utilise a training video script template for consistency and organisation.

The Power of a Solid Video Script

A well-crafted video script is the cornerstone of any successful training video. It holds the power to captivate, educate, and inspire the audience. Through effective storytelling, it creates a connection with viewers, making the content more relatable and engaging.

Storytelling plays a crucial role in training videos as it helps convey information in a memorable and impactful way. By structuring the script around a narrative, it becomes easier to organise the content and guide viewers through the learning journey. Captivating storytelling techniques, such as using vivid descriptions, relatable examples, and compelling anecdotes, can evoke emotions and leave a lasting impression.

Effective communication is another key benefit of a solid video script. The script acts as a roadmap, ensuring that the message is conveyed clearly and concisely. It allows for the seamless delivery of information, eliminating the risk of confusion or misinterpretation. With a well-prepared script, the presenter can focus on delivering the content with confidence and clarity, enhancing the overall learning experience for the audience.

Organisation is a critical factor in training videos, and a well-structured script is essential for maintaining a coherent flow of information. A solid script provides a framework for presenting information in a logical sequence, ensuring that each topic is covered comprehensively. It allows for the inclusion of supporting visuals, demonstrations, and examples, making the content more digestible and accessible.

The Importance of a Well-Crafted Video Script

“A well-crafted video script is like a roadmap that leads to a destination of knowledge and understanding. It guides the audience through a captivating narrative, facilitates effective communication, and ensures a structured and organised presentation.”

By investing time and effort into creating a compelling video script, scriptwriters can unlock the full potential of their training videos. It sets the stage for a successful learning experience, where viewers are actively engaged, motivated, and empowered to apply the knowledge gained. So, whether you’re embarking on a new training video project or revisiting an existing one, remember the power of a solid video script – it’s the foundation for success.


In conclusion, starting a training video script requires careful planning and consideration. By following the tips and advice provided in this article, scriptwriters can create engaging and effective training videos that captivate and educate their target audience.

The pre-planning stage is crucial, as it helps define the goals and learning objectives of the video. By clarifying the purpose and identifying the target audience, scriptwriters can tailor the content to meet the specific needs of their viewers.

Choosing the right video type is also essential. Whether it’s a talking head video, a screen recording, or a microlearning video, selecting the appropriate format will enhance the delivery of information and optimise engagement.

Furthermore, structuring the script using the 6-step framework provides a clear and organised flow of information. Incorporating research-based techniques, such as using a conversational tone, active voice, and appropriate video length, further enhances the script’s effectiveness.

By recognising the power of a solid video script, scriptwriters can effectively engage their audience, deliver information in a concise and compelling manner, and ultimately create impactful training videos.

So, if you’re looking to start a training video script, remember to pre-plan, define your goals, choose the right video type, structure your script, and incorporate research-based tips for maximum impact.

With these comprehensive tips and guidance, you can embark on your journey to creating engaging and effective training videos that deliver results.


Why is it important to define goals and learning objectives for a training video script?

Defining goals and learning objectives helps clarify the purpose of the video and ensures that the content is tailored to the target audience’s needs.

What factors should be considered when choosing the right video type?

Factors such as the content of the video and the target audience’s preferences should be taken into account when selecting the appropriate video type, such as talking head videos, screen recordings, or microlearning videos.

What is the 6-step framework for structuring a training video script?

The 6-step framework consists of introduction, why it’s important, demonstration, finished result, benefit and step recap, and call to action. This structure helps engage viewers and deliver information in an organised manner.

What are some research-based tips for writing a training video script?

Research-based tips include using a conversational tone, active voice, keeping the video length appropriate, previewing the end result, explaining concepts in context, and utilising a training video script template.

Why is a well-crafted video script important?

A well-crafted video script provides a solid foundation for effective storytelling, enhances communication with the audience, and ensures a structured and organised presentation of information.