Insights

Category: Blog

Practical thinking on video and content systems, drawn from the work we do for B2B brands and organisations. Notes from the field, not theory.

Video SEO
23rd October 2024

Video SEO Tips: How to Rank Higher in Search

Higher-impact video SEO disciplines for YouTube and Google. Title, hook, thumbnail, schema, topic clusters. The basics that compound.

Long glowing blue rectangular bar with four smaller glass cubes aligned to the right on a dark background.
9th October 2024

Are People Still Willing to Watch Long-Form Videos? What the 2026 Data Shows

Long-form video is not dying. The 2026 data shows it earns roughly half of YouTube engagement. Here is what the numbers say and how to use it.

Video Marketing
4th October 2024

How to Use Video Marketing to Drive Sales

How video drives sales. Which formats convert, where they live in the buyer's journey, how to brief them, integration with sales process.

Emotional Marketing
30th September 2024

Emotional Video Marketing: A Practical Guide

How to make video emotionally effective without being manipulative. Emotions that work in B2B, techniques, common mistakes.

22nd August 2024

Video Transitions: A Practical Guide for Editors

When to use each video transition: hard cut, dissolve, fade, J-cut, L-cut, match cut. With pacing, common mistakes, and the principle every cut should follow.

Round wireless speaker with dark fabric top and blue glow, emitting audio waves across a dark background
19th August 2024

Sound Design for Video: A Step-by-Step Practical Guide

How to get professional audio in video: a repeatable five-step sound design workflow, from clean capture on set to the final mix.

colour grading lara piano playing
13th August 2024

Colour Grading in Video Production: A Practical Guide

What colour grading is, the workflow from correction to creative grade, common mistakes, and what separates considered grades from defaults.

ChatGPT for video production
15th July 2024

ChatGPT for Video Production: A Practical Guide

How to use ChatGPT in video production: script drafting, transcript cleanup, SEO meta, brainstorming. Where it helps, where it does not.

Drone Videography
2nd July 2024

Drone Videography for Corporate Video: A Practical Guide

When drone footage earns its place, composition and movement principles, UK regulations, and how to brief drone work properly.

Special Effects
26th June 2024

Visual Effects (VFX) in Video Production: A Practical Guide

What VFX covers, when it serves corporate video and when it undermines it. Production process, tools, costs, and what makes VFX choices serve the content.

Best Cameras for Video Production
12th June 2024

Best Cameras for Video Production: A Practical Guide

Best cameras for video production by use case. Smartphones, mirrorless, DSLRs, camcorders, cinema cameras. What matters in a camera, what does not.

Green Screen Techniques
6th June 2024

Green Screen Video Production: A Practical Guide

When green screen makes sense, how to light it correctly, and the production discipline that separates clean composites from amateur cut-outs.

Best Music for Video Production
1st February 2024

Choosing Music for Video Production: A Practical Guide

How to choose, license, and edit music in video. Library options, pricing, licence types, editing disciplines, common mistakes.

how to hire a video production company
31st January 2024

How to Hire a Video Production Company: A Practical Guide

How to choose a video production company that fits the project. Questions to ask, signals to look for, red flags, and how to compare quotes.

AI Video Generators
29th January 2024

AI Video Generators in Video Production: A Practical Guide

When AI video generators help and when they damage brand presence. Tool categories, where they fit, where they fail.

how to create engaging video content
26th January 2024

How to Create Engaging Video Content: A Practical Guide

Six disciplines that produce engaging video, format choices, length guidance, common mistakes, how to measure engagement.

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Eddie GuevarraHead of Marketing, Consalia
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Jay EvansDirector, One Brick Communications
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Marco De Novellis
Marco De NovellisEditor, Founders Forum Group