CGI Visualisation and 3D Animation
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Services · Confidence + Conversion

CGI that shows what a camera cannot.

CGI visualisation and 3D animation from Hertfordshire and London. Hyper-real renders and animation for products, spaces and concepts that do not exist yet.

Where this fits

CGI lets us show what a camera cannot: a product that does not exist yet, an interior, a process inside a machine. We use it to build confidence in a product and to support conversion, by making the value obvious before a buyer ever sees the real thing.

Most first projects start from £3,500, the fixed price of a Pilot Session.

How we work

Find out how we work with our customers in 30 seconds.

What this covers

If you can describe it, we can show it.

Architectural visualisation, product renderings and animated storytelling, built with obsessive care for lighting, texture and motion so the result reads as real.

Product renderings

Launch-grade visuals of products before a single unit is made.

Architectural visualisation

Interiors and exteriors, presented before they are built.

Animated 3D storytelling

Camera moves through spaces and inside machines that film cannot reach.

Sector-tailored work

Architecture, product design, advertising and entertainment, each to its own standard.

Before there is anything to film

What people are usually trying to solve.

Most CGI enquiries start with one of these three. None of them are unusual, and knowing which one you are dealing with tends to shape how we approach the work.

01

There is nothing to photograph yet

The launch date, the tender or the trade show arrives long before the first unit does. The sales team needs something to show while the product is still a set of drawings, and a camera cannot help with that.

02

The part that matters is hidden

What is worth explaining happens inside a machine, behind a panel or below ground. Even with full access on site, a camera cannot get to it, so people fall back on describing it in words.

03

Every new request starts from scratch

A brochure image is commissioned, then a stand graphic, then something for the website, and each one is quoted and built again from the beginning. The cost repeats, and the product ends up looking slightly different every time it appears.

How it works

One build, and everything after it comes from the same model.

We build the product or the space once, properly, and every image and every animation comes out of that same model. A hero animation, a set of stills for the website and brochure, and short pieces for social all stay consistent, because they come from one source. When the design moves on or a new market needs a different configuration, we adjust the model rather than starting again.

1planned build
Anyangle, finish or configuration
Monthsof stills and animation from the same build

The finished renders and the animation are yours, to use on your website, in brochures, at exhibitions and in tenders, without coming back to us for additional usage fees. The model stays on file, so the next piece starts from where we left off.

Working from your files

How a build actually runs.

Most people ask two things early on: whether it will end up looking like the real product, and what we need from them to start. Here is how it works.

01

We work from whatever you have

CAD or STEP files make it quicker, and we are happy to sign an NDA before anything is sent. Where those do not exist, technical drawings, a sample part or photographs of an early prototype are usually enough to build from.

02

You see the shape before the finish

The first review comes before any materials are applied, so the shape, the proportions and the layout can be corrected while changes are still cheap. Materials, lighting and the setting come after that is agreed.

03

Accuracy gets checked by the people who know it

We send stills at each stage for your engineers or architects to mark up. A fixing detail or a panel line in the wrong place is usually what undermines a render, so that extra round is worth having.

04

Changes and variants later on

Designs move, finishes change, and a new version gets added to the range. Because everything comes from one build, a revised piece usually costs a fraction of the original.

Work includes CGI and 3D animation for One Air.

Common questions

Good to know.

How much does CGI and 3D animation cost?
CGI and 3D animation are quoted per project, because the range of work is very wide. The things that move the cost most are how complex the model is, whether usable CAD data already exists or the object has to be built up from drawings and photographs, the level of finish you need, and the running length of any animation. A set of product stills is a much smaller piece of work than a minute of animation, since animation adds time at every stage. We give you a fixed quote once we have seen what exists and understood where the work will be used.
How long does a 3D product animation or architectural visualisation take?
Most projects run between four and eight weeks from an approved brief to final files. Modelling and the first look development usually take the largest share of that, and if you already have clean CAD data that part shortens considerably. In practice, the thing that extends a schedule most often is feedback arriving in pieces over several weeks rather than in one consolidated round, so we agree the review points at the start and work to them.
What do you need from us to get started, and how much of our time will it take?
To get started we need whatever you already have, which is usually CAD files, technical drawings, dimensioned sketches, or samples of the materials and finishes. Beyond that we need a clear sense of where the work will be used and what it has to explain, and that normally comes out of a single briefing call. After that your involvement is mainly the agreed review points, so in practice it tends to be a few hours of your time across the whole project.
Will the CGI actually look like the real product?
It will look like the real product, provided the underlying information is accurate, which is why we work from CAD data and real material references wherever they exist. We share an early stage with no materials applied so that proportions, geometry and detail can be checked before anything is made to look finished, and that is where most corrections happen. What usually causes trouble is a design still changing while the modelling is under way, so we agree a point where the specification is fixed and treat anything after that as a separate revision.
Who owns the finished renders and the 3D files?
The finished renders and animations are yours to use across your website, social channels, exhibition stands and sales material, and we set that out in the quote so there is nothing ambiguous later. The working 3D files are a separate question and worth settling at the same time, because keeping the scene with us is what makes a later variant, a new colourway or an updated animation quick and straightforward to produce. If you would rather hold the source files yourself, we can arrange that; it simply needs agreeing before the work starts.
When is CGI a better choice than filming?
CGI is the better choice when the subject cannot be put in front of a camera, so a product still in development, a building that has not been constructed, a mechanism hidden inside a sealed housing, or a range with a dozen colour and material options that would be impractical to photograph individually. Filming is the stronger option when the value lies in showing real people, a real site, and proof that something exists and works as described. A good number of projects use both, with filmed footage carrying the human side and CGI handling what the camera cannot reach.

Some of the brands and organisations we have worked with

What clients say

Shannon Cook
“From filming on location and editing remotely filmed clips to animation, voiceovers and social ads, Lumira treats every project with care, attention to detail and insight. It is why we have a longstanding relationship with the studio.”
Shannon CookWriter and Video Content Manager, BusinessBecause
Steve Folland
“I have absolute faith in his professionalism and reliability when out on shoots for me. Everyone loves him and the end product is great quality.”
Steve FollandVideo and Podcast Content Creator, Foll&Co
Eddie Guevarra
“Lumira has been a joy to work with. A true professional company who really cares about the output that they deliver. Would recommend to anyone!”
Eddie GuevarraHead of Marketing, Consalia
Jay Evans
“Totally professional, and patient with me as a host. The end result was of quality you would only expect from the best in the business.”
Jay EvansDirector, One Brick Communications
Adam Harris
“Professional, knowledgeable and productive. Lumira provides the dedicated, timely service I need to produce my regular content at the highest levels.”
Adam HarrisIndependent Trader and Chief Market Analyst
Marco De Novellis
“Strongly recommended. Produces high-quality video content for brands. Super flexible and responsive. The whole editing and feedback process was seamless.”
Marco De NovellisEditor, Founders Forum Group
Simon Lovick
“An extremely proficient camera operator who always brought his own ideas to the table. Anything we produced was exciting and engaging.”
Simon LovickContent Manager, Founders Factory

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